Avoiding Bootlegged UtaPri Items

Last Update: January 10th, 2019

While I'm not aware just how rampant fake UtaPri merchandise is, I do know that it exists and I want to warn buyers who look for items on eBay and Amazon as well as taobao.


Copyright Based on Title/Series


  • Season 1 (Maji Love 1000%): ©UTA☆PRI PROJECT
  • Season 2 (Maji Love 2000%): ©UTA☆PRI-2 PROJECT
  • Season 3 (Maji Love Revolutions): ©UTA☆PRI-R PROJECT
  • Season 4 (Maji Love Legend Star): ©UTA☆PRI-LS PROJECT
  • Movie (Maji Love Kingdom): ©UTA☆PRI-MOVIE PROJECT
  • Other Items: ©早乙女学園 or ©SAOTOME GAKUEN

Not all items will have illustration credits on them but when there ARE credits to an artist, they will usually be attributed to 倉花千夏 (Chinatsu Kurahana) or Kogado Studio. You may find artist credits for other items on the packaging (marked イラスト) rather than on the item itself, such as サクライ for the Kotobukiya es Nino series.

Spotting Fake/Factory Rejected Items

Kotobukiya "es Nino" Rubber Straps

I was given permission to repost these screenshots from a member of the Facebook group "Itabag/Fandom Fashion Central." Please read this information as it is very useful if you are a collector of these items!

Source: Itabag/Fandom Fashion Central Facebook Group

Source: Itabag/Fandom Fashion Central Facebook Group
The "es Nino" rubber strap series from Kotobukiya is a well-known line of UtaPri merchandise, and anime merchandise in general. So it's no surprise that bootlegs and manufacture rejects from this series would be sold as genuine! It's not always the fault of the seller as they may not be aware that what they have is fake, but no buyer wants to end up paying a genuine item price for a fake item! The author of the above post identified some key differences about strap colors, logos and charms. I've made a spreadsheet with details of each series from UtaPri so everyone knows what to look for.

In the future I'll provide example photos of other merchandise and their copyright labels. When buying these items online, if you are unsure that the item being sold is genuine, look for some of the signs noted above and when possible, ask the seller to see additional photos. If you are selling items, be sure to take clear pictures so that customers are assured that your items are genuine!

"Signed" Items

Dealing with autographed items can be very tricky if you have no opportunity to see a genuine item with your own eyes. Most recently I heard about fake signatures on Setsugetsuka CDs. This was discovered through close inspection of a photo posted by the seller in which it's apparent that some kind of polish remover was used on the CD, probably because the forger made a mistake while copying the signature and tried to erase the permanent marker. Unfortunately I can't really provide any specific advice other than to look at the seller's feedback or to purchase from a reputable secondhand shop like Surugaya or Lashinbang.

Note that when I say "signed," I mean items that are actually autographed with a pen. Some items may only have signatures pressed in foil or printed on, which doesn't automatically mean they're fake. Do your research or feel free to ask me and I can try to investigate.

External Links on Fake Items

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